Edward Steichen: In High Fashion, The Conde Nast Years 1923-1937
by Todd Brandow (Author), William A. Ewing
W. W. Norton & Company

To anyone with even a smattering of knowledge of photographic history, Edward Steichen stands as a giant. He, along with Alfred Steiglitz, helped to solidify the medium’s standing as a fine art form, and embellish his own reputation in the process.

Much to the chagrin of Steiglitz and the other purists, Steichen had the audacity to construct a lucrative career for himself, as evidenced by the book Edward Steichen: In High Fashion, The Conde Nast Years 1923-1937, and became the pre-eminent photographer of fashion and celebrity culture.

I was very lucky to see the show for which this book serves as the catalogue at The Art Gallery of Ontario… actually I was lucky enough to practically LIVE at the gallery as I wore out my membership card poring over these stunning images again and again. Steichen DEFINED fashion photography as we know it, taking the work of Baron de Meyer (and others) from the end of the Belle Époque and perfecting it.

One can stare at “On George Baher’s Yacht” and “Screenwriter Anita Loos, C. 1928“ and marvel at their fluid tonality. You can see evidence of Steichen’s work to this day as photographers continue to mimic the poses and backgrounds used by him.

~ Mark Walton